Ahead of the competition

To help Procter & Gamble develop better shampoo, the AMMRF at UWA provides unique high-resolution NanoSIMS analysis of the penetration of specific molecules into hair.

Procter & Gamble is a global company, with net sales in 2016 of $65 billion. P&G’s products include of the world’s most well known household names in personal hygiene, cosmetics and cleaning consumer goods. 24 of these 50 brands each generate more than one billion dollars in annual sales.

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